Before we close in with all the members of the Dataweps team in one room for a couple of hours, we plan to go through the expectations and get to know the tightest management of the company. Trust is very important for cooperation, and it is far from just the trust of the person who arranges business and terms with you. We all need to be on board.

We all know Sheldon from the Big Bang. At the thought of a workshop with people like him, our stomach boggles our stomach. Yes, they are IT people from whom we have such respect, we have verified several times that they are the most skeptical of collective creativity and the methods we use. A few hours later, we laugh at the apprehension at the beginning. The Dataweps team is great and passionate about what they do. But they are also a very demanding team that will not give us anything for free. The first hours foreshadow that it will be very intense and that we will often walk in depth. And that's what we're most happy about, because that's the only way we're going to be able to design a concept that fits Dataweps and all those people.

After part of the workshop — mapping and analyzing what the brand does, what are its benefits, as well as barriers and pains, we dive into defining the needs of Dataweps. They want a logo and a visual identity, but what do they really need? Logo and visual identity is not WHY. In order to do a good job, we want to know what business goals they have, what their biggest problems and needs are. Design is about solving problems, not just outputs. With Focus Questions in workshops, we map out what teams really need, what their goals and visions are. With this method, we also confirm the assignment. Whether it is correct and if it can really be a solution to defined problems and needs. From our experience, we already know how to tell a client that it is not good to spend money on TV spots when he does not have the best product he can have and that he should put his resources into the product first. It is precisely by defining Focus Questions and finding answers to them. If the Focus Question is about the product and influencing people's behavior, the TV spot is useless.

Dataweps is a big team, that's why we come in so-called micro-teams at FQ. We divide the whole team into smaller teams and look for the right questions together. Each team has found its own space and is focused on the essentials. However, one team got lost in the smokehouse — lesson for the next time.:) Subsequently, each team presents its questions, we write them out in a large circle and try to find common signs for the composition of 2-3 common questions. Our premonition of intense and demanding cooperation is confirmed. When defining common questions, it is extremely important that each word describes what everyone wants, a common intention and that not a single letter goes against the feelings of anyone on the team. This is proving difficult and the debates take no end. Therefore, we decide to take a break and look at everything a few days later again and at a distance. We have a Focus Question and we already know that winning will be shared. We meet a week later and putting together a joint FQ goes our way. Three hours later, we have it. It looks like this:

How can we increase the DATA LITERACY of companies so that they understand the ADDED VALUE of DataWeps tools, get excited about them, and thus become indispensable for them in their decision-making? *

We will show our customers the way out of the data labyrinth. There are a lot of metrics that need to be considered. It's the same with data. In addition, it is very difficult to tell who is offering you so-called dead data and who is offering live data. We are no pushovers, so we want to be whoever our clients choose to bring them out of the dark.

At the workshop there was even the phrase “data cancer”, which we liked very much. It was in the context of companies that say they can also mine data, but it is data that they have collected somewhere and they themselves do not know if it is relevant and up to date. And that's why we want to be the one to bring them out of these dark waters.

So labyrinth, darkness, unexplored depths. Thus, we imagine a world of data in which Dataweps can navigate and collect the most valuable and then deliver recommendations or outputs for e-commerce management. It looks like our concept will correspond to one of our most popular games for smartphones, developed by USTWO studio — Monument Valley. We compulsorily include playing this game in brainstorming and developing our concept. Creativity must develop. And not only through the digital route, so the courier also delivers us physical puzzles. We have a creative concept! We're going to Brno to show what Dataweps could look like, which everyone wants.

On a hot summer day, we meet again with the entire Dataweps team to outline our plans and reasoning for how we might answer the set Focus Question. We give the team 3 big puzzles and after the initial shock we let the team freak out for a while. When everyone finishes playing, we have their attention and enthusiasm. (one of the things that customers also want to have. we have it defined in Focus Question and for example Honza Mayer has stressed it very often that he wants people to get excited about their tools). And this is exactly what the creative concept we have for Dataweps and we believe can communicate all the important values from our questions. The direction we would like to take is the data labyrinth from which Dataweps can lead clients to the light. Behind clear decision making.

There is a huge debate that revolves around the word “HOW” rather than “IF”. The whole team is very surprised and everyone agrees with the set path. We talk about the details, about the colors, about the directions of the labyrinths, about the shapes of the tools, etc.

The creative concept of Dataweps is about taking clients out of the labyrinth of data, showing the way and making clearer decisions. We show the way through the labyrinth with a line that always passes through an object (one of our products) at a certain point and everything becomes clear, because our products give you the opportunity to shine. The path with Dataweps tools is clear and distinct, there are no dark places in it.