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  There are 11 of us, but only 1 person shapes the vision. He doesn't want it that way anymore.

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  It is not possible to tell from our presentation what we already know.

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  We do not have a working mobile version of the site.

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  ... and 764 other things, to improve.

We knew from the beginning that it would take a lot of hours to reach our destination. We believe that a good result requires a lot of time not only for us, but also for the client. Fortunately, they believed in the same thing in Content, so we immediately got the green light to start.

Before each workshop, it is important to get to know each other, reconcile, tell each other expectations, and also explain to everyone what awaits us the next day. We need everyone in the team to be as involved as much as we can and benefit from the whole process as much as we do. Therefore, we do not take risks and solve everything with a day in advance at a pre-workshop coffee.

With the then 11-member Contentovka team, we met in a meeting room at JIC and together we adjusted expectations and the next day's program.

The night before the workshop, we did not have a very light sleep. Every now and then there were skeptical but sincere concerns from the team. Still, we were looking forward. Mainly to refute these fears with the methods we believe in.

With a backpack full of post-its, we embarked on a great adventure. After the initial check-in, we started with Jobs — activities and activities that Content Agency does for its clients, but also for itself or for its industry. Colourful leaflets on the wall were rapidly increasing - and disappearing inexorably from our backpack - until we began to worry that they would not be enough.

We also needed to uncover the concerns, problems and barriers of Content Labels. We embarked on Pains. From the classic agency-type problems, we went all the way to the marrow -- we challenged the title, pulled out the fear of burnout, and admitted to ourselves that we had a dysfunctional website. There was so much on the wall that they ran out of post-its. The content broke the record, so we had to take a break and restock from nearby Globus (thanks Martin!). We always want to end positively. Therefore, in conclusion, we left Gains — benefits and advantages of brand, service and access. Copywriters from Contentovka did not deny their profession and wrote and wrote. After Jobs, Pains and Gains, the entire one wall of the Klein boardroom was covered in post-ity.

In the second half of the workshop, we went even deeper. With an enthusiastic and dedicated Content Team, we were looking for Focus Question. In micro teams of 3, they brainstormed, debated and looked for a quest together they would like to pursue. Not the logo, not the website, but the real need of the company, for which we will do everything together in the coming weeks. All of us then tried to perfect the question - because everyone must be aligned with it until the last paragraph, and they must be willing to stand up for it. Until that's the case, we're not leaving the room.

After two days in Brno, we returned home exhausted but full of impressions. We did well - we know what our goal is. It gave us a hard time, but it was great. We've done a piece of work. Skeptical voices were heard again in the feedback, but they were balanced by positive and enthusiastic responses to what we realized thanks to the colorful leaflets. It followed a few days until another meeting with Contentovka. During that time, we analyzed as many of the stimuli that were heard in the workshop as possible. We went through the expectations of everyone in the team and processed the whole atmosphere, which we were full of. We have also carefully thought through Martin's clearly set expectations — turning a one-man show into a functioning and confident whole.

This was followed by hard work at our base camp in Vinohrady. Intensive brainstorming, thorough research of domestic and foreign competition, as well as initial sketches. Then came another trip to Brno. We went to introduce creative concepts that made sense to us. But we needed to know if they also make sense to the Content Cards team and help solve Focus Questions. Before the meeting, however, there was one more important thing going on. Our Petr and Martin from Contentovka agreed together that it would be best to completely uncover the cards and let Peter lead the internal Contentovka concentration, where the content strategy and brand strategy were to be adjusted for years to come.

Friday and Saturday at Kaprálovy Mlýn, which Content chose for its high concentration, was the most intense workshop marathon we have ever experienced. 3 days of inventing, discussing and brainstorming, interspersed with winter walks through a snowy landscape with super people. The dream of every designer thinker. #nabrnodobry Thanks to the fact that our Peter had the opportunity to be at the solution of the innermost problems and dead ends of the Content Box, we had the maximum possible information and suggestions that we could have. This is a big compliment to everyone involved. Petr was only a guide and designer of methods that gave everyone the opportunity to contribute to solving a lot of problems right on the spot or within 3 months of this concentration.

On Sunday, there was only one point left on the agenda. Introducing the team's creative concepts & possible answers to our Focus Question followed by a discussion of suggestions. We brought the concept clear as a slap. Skillful mammals always start with a blank sheet. A lot has changed since the days of typewriters, but the beginning is still the same. Blank sheet. Blank google doc, to be exact.

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  Content agency clients almost always encounter outputs in the Google Docs environment. The work and texts undergo revisions, new drafts, and clouds of commentary.

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  What matters to the content is that clients know who is writing for it. The anonymous critters in Google Docs are transformed into a personal approach.

Everyone wants to know each other and talk to each other - they yearn for work together. So names, real people, real writing... mutual interaction with the client!

The concept that we brought to Kaprálův Mlýn was gaining momentum gradually as we recognized each strong individuality and team spirit of this agency. We talked about real problems and needs so that we could dig out from the text experts who they really are, what they want and what they want to pursue. And we believe that our concept was able to give them confidence and, most importantly, the coveted confident image outwardly. Together we come to the conclusion that this is exactly what Content is. Each team member who writes and communicates with clients personally. The client knows his ponytail - not a bunch of mall shoppers. This is why the new visual style of Content Management communicates with clients through them. Also reflected in the visual style is the environment in which the Content tab clients revise the work - Google Docs. So cursor, flag and editable message right in the logo. That's all, we don't need a uniform logo — on the contrary, we want everyone to be able to project their creativity, something of themselves into it. The whole team is excited, finally seeing some “tangible” output of tens of hours, hundreds of described leaflets and thousands of crowns. Post-its are not cheap at all.

We need to elaborate on the concept, so we embark on the next part of the journey, measuring exactly 146 hours. We develop the identity, we put everything in the logo manual.

After defining the basic regularities of the new identity, the web comes into play. For a moment, slightly skeptical concerns appear again. How do we project identity into the web? We give it a lot of care and with the designers we transform the moving and playful concept into the web. It's there, look.

A big thank you to Martin Brableck for putting on us, and for the realization he chose Breezy. The website we designed was not even remotely similar to any wordpress template. It is full of animations and interactive elements, the message in the header changes depending on what part of the page you are in. And the homepage? There you will find the story of the Content Card, which, thanks to Breezy's technological solution, can change itself every day. You might find something new there every time. Even 404 reasons are worth it. Breezy made it, and for that they owe a big one. In 2 months, the website was in the world exactly as we designed and conceived. Animations are smooth and the web balances on the edge of playfulness and minimalism. We are very happy when a few months later the Content Agency website wins 2nd place in the prestigious WebTop100 website competition.